This case shows that new technology has been used in order to launch the new stock keeping units (SKU) and 22 new SKU have been launched to attract the super-premium segment, which will increase the market share and as a result, make the company more competitive. The other is Paramount Pro, which is moderate segmented and it is in a growth stage. Paramount has established two innovative brands one of them being Paramount Avail, which is value segmented and is in a declining stage due to less segmentation in private labeled market and small competitors. Clean Edge Razor: Splitting Hairs in Product Positioning Case Solution
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